September 1, 2014

Emotion is the key to memory!

Ok, granted you might not dig this one. It’s a psychiatry article about the understanding of two brain disorders. Not very interesting if you’re a marketer. But here’s the deal. You should at least know this one basic fact – Emotions help with the formation of memory! Why do you care? It’s easy. Because in [...]

Railing against neuromarketing

  Here’s an article using common argument against neuromarketing. This happens often and the  gist of the arguments fall into two categories: 1) The science isn’t there yet. 2) You’re oversimplifying the results. I, for one, welcome this kind of conversation. It’s critical thought that helps every idea and breakthrough get better. I also personally [...]

Seeing into the future? The neuroscience of deja vu

“Déjà vu is a French term that literally means “already seen” and is reported to occur in 60-70% of people, most commonly between the ages of 15 and 25. The fact that déjà vu occurs so randomly and rapidly—and in individuals without a medical condition—makes it difficult to study, and why and how the phenomenon occurs [...]

Does Overeating Cause Memory Loss?

Tying overeating to memory loss isn’t a given yet, but the idea seems to have merit.   And at least it’s gaining more attention and research.   http://www.livescience.com/18643-overeating-memory-loss.html

Neuroscience Explains Why It’s Easier To Remember More Than Less

It’s easier to remember more than less? Really?   http://themoderatevoice.com/139589/neuroscience-explains-why-its-easier-to-remember-more-than-less/

The Man Working To Reverse-Engineer Your Brain

“Our brains are filled with billions of neurons. Neuroscientist Sebastian Seung explains how mapping out the connections between those neurons might be the key to understanding the basis of things like personality, memory, perception, ideas and mental illness.” This is essentially the concept behind NeuroMarketing. We take information about the brain’s neurons and how they [...]

Neuroscientist explores exercise and the brain

“Working with NYU students over the course of a semester, Suzuki conducted an experiment comparing their productivity and ability to learn coupled with exercise. The breakthrough findings revealed exercise actually improved brain function.” http://www.wickedlocal.com/lexington/news/x1793847157/Neuroscientist-explores-exercise-and-the-brain#axzz1oH5cOXk9

A monk of mathematical puzzles, memory and focus

Very cool. “In a single sitting, he memorised and recounted 200 items such as mathematical puzzles, names of places or personalities, factual and philosophical questions and shlokas spoken or shown to him by the audience.”     http://www.indianexpress.com/news/A-monk-of-mathematical-puzzles–memory-and-focus/920139/

Tech tools helps North Bay woman navigate life where memories are hard to make

Story about Hayley Cole, know in medical circles only as HC. She has difficulty making new memories and keeping them.   http://www.winnipegfreepress.com/arts-and-life/life/sci_tech/tech-tools-helps-north-bay-woman-navigate-life-where-memories-are-hard-to-make–141456993.html