October 21, 2017

Difference between Men and Women’s brains

This is fairly controversial. Yes, it’s an interesting read, but there’s a lot of people refuting this. “Male and female brains wired differently, scans reveal”

Bicultural and bilingual values add to U.S. economy

“All these abilities are essential to a globally competitive workforce, according to the Partnership for 21st Century Skills. So it’s no surprise that the economic benefits of being bilingual and bicultural have been well-documented.”   http://articles.philly.com/2012-02-26/news/31101469_1_prefrontal-cortex-farsi-immigrants

A lot to learn

Quote:   For someone like Calvert, who has been applying neuroscience to commercial challenges for more than a decade, it’s “bread and butter”. But it still tends to be put into the category of ‘new’ techniques in consumer research. Why has it been slow to trickle through into the marketing and research worlds? “The evidence [...]

Can you master a language in a weekend?

  Quote: Cooke insists the key to remembering is learning to think in more memorable ways. He began teaching himself memory feats when he ended up in hospital for three months aged 18. “I realised that if I had the time to spend eight hours a day practising, which I did, then I could get [...]

Is there any real need for swear words?

“If you’re trying to emotionally affect the listener and make them remember what you say, yes.”   Read more here: http://www.businessinsider.com/is-there-any-real-need-for-swear-words-2012-3

A new model for our emotions: book explores six dimensions of style Read more: http://host.madison.com/entertainment/arts_and_theatre/books/a-new-model-for-our-emotions-book-explores-six-dimensions/article_08476328-6492-11e1-b341-0019bb2963f4.html#ixzz1oH9puxX9

“He’s spent his career connecting the dots between those internal mental processes experienced by sleeping brains and they way we live out our emotions.” http://host.madison.com/entertainment/arts_and_theatre/books/a-new-model-for-our-emotions-book-explores-six-dimensions/article_08476328-6492-11e1-b341-0019bb2963f4.html