December 17, 2017

Slow down!

  More info on how to conquer the stress of the holidays! In my view, it’s best for you to take this advice and use it everyday. Why? Most marketers are stressed out day to day from email, phone calls, deadlines, and punks. It’s not hard to start your day all cheery and bright, only [...]

Emotion is the key to memory!

Ok, granted you might not dig this one. It’s a psychiatry article about the understanding of two brain disorders. Not very interesting if you’re a marketer. But here’s the deal. You should at least know this one basic fact – Emotions help with the formation of memory! Why do you care? It’s easy. Because in [...]

Emotions are not just in your head

This is brilliant. Finally some news about the relationship between the mind and body in regards to emotions. You find references for this relationship all throughout Eastern healing, self-help, psychiatry, and even motivation. I believe even William James wrote about this back in the late 1800′s. (I’m working from memory, though.)   The fascinating finding [...]

  Interesting. Here are some applications and examples of videos you can create specifically for the male and female brain. For background, read this post: Male and Female Brains Really Are Built Differently     Neuromarketing: How To Use Science To Beat Your Competitors Source: Neuromarketing: How To Use Science To Beat Your Competitors http://www.reelseo.com/neuromarketing-video/#ixzz2n6hWaRSJ ©ReelSEO.com, All [...]

This is your brain on love

Love is such an interesting emotion. Not only can it be a great motivator for art and beauty – think any great writer or artist – but it can also be hurtful. It’s a fascinating emotion to track and follow as neuroscience uncovers more of the brain functions involved in it. Quote: “I was once [...]

What’s Up with Porn?

Interesting article to say the least. Porn and sex can be uncomfortable for some, so if you have delicate sensibilities, tread lightly. Here’s some interesting tidbits: >> Men are overall more attuned to visual imagery than women. Duh. >> “…men appear to have an innate capacity to partake in casual sexual experiences involving little or no [...]

Brain Gain: Dopamine, Emotions and Behaviour Change

This article is setting up the case that recommendations and guidance on decisions comes from trust – either yourself  or others who you trust. I’m looking forward to the next article, which discusses Leadership roles, but I do agree on one thing here. Most organizations get the trust thing wrong.   Link: http://www.iedp.com/Blog/Brain_gain_dopamine_emotions_behaviour

Tired of Feeling Bad? The New Science of Feelings Can Help

Emotions, once looked upon as inferior to thinking and executive functions, are the next frontier in neuroscience research. Link: http://www.thedailybeast.com//content/newsweek/2012/02/19/tired-of-feeling-bad-the-new-science-of-feelings-can-help.html

Survival Circuits In Animal Brains: What Can They Tell Us About Human Emotion?

A new theory from LeDoux, who wrote a favorite book of mine, “The Emotional Brain.” The new theory is called ”the survival circuit concept.” Quote from LeDoux: “The survival circuit concept integrates ideas about emotion, motivation, reinforcement, and arousal in the effort to understand how organisms survive and thrive by detecting and responding to challenges and [...]

What can animals’ survival instincts tell us about understanding human emotion?

“Can animals’ survival instincts shed additional light on what we know about human emotion? New York University neuroscientist Joseph LeDoux poses this question in outlining a pioneering theory, drawn from two decades of research, that could lead to a more comprehensive understanding of emotions in both humans and animals.”   http://www.sciencecodex.com/what_can_animals_survival_instincts_tell_us_about_understanding_human_emotion-86590