December 17, 2017

Emotion is the key to memory!

Ok, granted you might not dig this one. It’s a psychiatry article about the understanding of two brain disorders. Not very interesting if you’re a marketer. But here’s the deal. You should at least know this one basic fact – Emotions help with the formation of memory! Why do you care? It’s easy. Because in [...]

Teller Reveals His Secrets

Brilliant.   http://www.smithsonianmag.com/arts-culture/Teller-Reveals-His-Secrets.html?c=y&story=fullstory&device=ipad

Inconsistency: The Real Hobgoblin

“Why are politicians and those of us who vote for them so obsessed with inconsistency? We take that question on from three angles: how our brains are wired; the psychology of judging what’s consistent; and how consistency plays out in leadership styles.” Kudos to the author for creating a very educational article combining neuroscience and [...]

Neuroscientists identify how the brain works to select what we (want to) see

“For the first time, a team led by Carnegie Mellon University neuroscientists has identified how different neural regions communicate to determine what to visually pay attention to and what to ignore. This finding is a major discovery for visual cognition and will guide future research into visual and attention deficit disorders.”   http://medicalxpress.com/news/2012-02-neuroscientists-brain.html

Visual Attention: CMU Neuroscientists Identify How the Brain Works to Select What We (Want To) See

“For the first time, a team led by Carnegie Mellon University neuroscientists has identified how different neural regions communicate to determine what to visually pay attention to and what to ignore. This finding is a major discovery for visual cognition and will guide future research into visual and attention deficit disorders.” “The study, published in [...]

In new book, leading neuroscientist describes your brain on emotion

“Building on more than 30 years of cutting-edge brain research, a new book by UW-Madison psychology and psychiatry professor Richard J. Davidson offers an inside look into how emotions are coded in our brains and our power to control them.”   http://www.news.wisc.edu/20399