February 22, 2018

Emotion is the key to memory!

Ok, granted you might not dig this one.

It’s a psychiatry article about the understanding of two brain disorders.

Not very interesting if you’re a marketer.

But here’s the deal. You should at least know this one basic fact – Emotions help with the formation of memory!

Why do you care?

It’s easy.

Because in your campaigns, you want some remnant of memory about you.

You want them to take action first, but in the case of a reader who doesn’t take action, you want them to remember you.

And you do that by being emotionally charging.

The more you can get your prospect to engage with some sort of intense emotional reaction, the more you’ll likely be remembered by them in the future.