December 17, 2017

The Man Working To Reverse-Engineer Your Brain

“Our brains are filled with billions of neurons. Neuroscientist Sebastian Seung explains how mapping out the connections between those neurons might be the key to understanding the basis of things like personality, memory, perception, ideas and mental illness.”

This is essentially the concept behind NeuroMarketing. We take information about the brain’s neurons and how they respond to stimuli directly related to marketing and advertising.

This particular article isn’t about marketing, but the concept is worthwhile to understand.