October 21, 2017

UCLA brain-imaging technique predicts who will suffer cognitive decline over time

This isn’t related 100% to decision making with marketing. (Well, I guess it could be if your demographics is over a certain age. )

I like these articles because it shows two things -

1. It shows that neuroscience is helping in a major way towards improving the quality of life for us all.

2. It illustrates the methods used to gain insight to our brains. As we lose certain facilities, in this case cognition, we can determine the structures in the brain that are degrading. Then we have a more complete picture of which parts of the brain are being used for each of our mental functions.