October 21, 2017

The Power of Habit

An excerpt from Charles Duhigg’s book on habits. Bonus with the fact that he mentions Claude Hopkins.

He says, “Today, Hopkins is almost totally forgotten.”

This may be true of the general public. For readers of this blog, I hope this isn’t true.

 

http://www.slate.com/articles/arts/culturebox/2012/02/an_excerpt_from_charles_duhigg_s_the_power_of_habit_.html