December 17, 2017

Investor, follow your heart

Don’t ignore your emotions, even in finance and investing.

“Ms. Shull, who specializes in neuro-economics, is a former Chicago options trader who never could get her head around the dictum that feelings and intuition have no place in the numbers-driven world of modern trading. People entrusted with other people’s money, she was told, must stick to their rational strategies and avoid letting their emotions and biases cloud their judgment.”

“That’s a big mistake, because it’s simply not possible for market players – or anyone else – to purge emotion from decision-making, …”